DIGITAL MAILING

Stop sending your direct mail pieces to bad addresses and stop paying high postage costs by letting Centex do the work for you. Centex Business Center uses a state-of-the-art computer program to barcode and sorts your mailing list that immediately qualifies your mailing for the lowest postage rates. But even better, your mailing is handled quickly, accurately and inexpensively without you ever having to leave your office.

Centex Business Center is a CASS certified mailer authorized by the US Postal Service. We provide the computer technology to ensure your mail is going to a valid address at the lowest possible rates. The time you save is priceless.

With postal regulations becoming more complicated, the slightest error in preparation of artwork can add significant charges to your mailing. At CENTEX BUSINESS CENTER, our mailing professionals are up-to-date on current postal requirements. They can offer you suggestions on how to design your project to obtain the best mailing rates through automation for First-Class Presort, Standard (Bulk), or Nonprofit mailing permits. CENTEX BUSINESS CENTER's mail permits and meters are available for both First-Class and Standard (Bulk) mailings.

Our complete mail services include mail list maintenance, CASS (Coding Accuracy Support System) certification, predetermining duplicate address records, automation or non-automation records, and finding undeliverable address records in your database, as well as maintaining your database.

CENTEX BUSINESS CENTER utilizes state-of-the-art automated inserting equipment. We can fold collated sheets, combine them with as many as six other pieces and insert them into an envelope.

SENDING YOUR MAILING

Bulk-mailing customers can use our meter permit or indicia imprint for first class, or bulk mailing. This is convenient for companies that do not do enough mailing to warrant the expense of having a permit.

You can also have CENTEX BUSINESS CENTER use the CASS (Coding Accuracy Support System) certification to upgrade your mailing list to an automation-compatible database. And, of course, we will take your mailing to the post office!

MAINTAINING YOUR DATABASE

If you have an established mailing list and do frequent mailings, why not let us maintain your database? Totally confidential and secure, our system can keep your electronic database on file, which will save you valuable time and money the next time you are ready to mail.

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DIRECT MAIL MARKETING

At CENTEX BUSINESS CENTER we know that extraordinary relationships can start in ordinary places...a mail box. Direct mail marketing can help you build relationships one customer at a time.

Target your message and get it noticed in full-color! With the innovative technology of the digital press, a printed piece can now be made up almost entirely of variable data based on each recipient’s profile. That is one-on-one marketing in a way that has never been possible in print before. Whether your direct mail marketing campaign goes to 100 customers or to thousands, CENTEX BUSINESS CENTER can personalize, version, and/or customize the message in full-color – AFFORDABLY.

From list purchasing to printing, personalizing and mailing the pieces, CENTEX BUSINESS CENTER has the effective solution for you.

If you decide you'd like to do some direct mailings, first you should know post cards generally get a better response than full size letters when it comes to direct mail and they're a lot less expensive to send out. Plus they're easier to create.

Of course when doing a direct mail campaign, you will need a list. Let me give you some good advice right now that will save you hassle, headache, wasted time, and money. The advice is this: Never buy a mailing list out of a magazine. I'm sure you've seen all the ads for them in the home business and entrepreneur small business-start-ups type magazines. There are always at least a dozen ads in these magazines that say things like "HOT Mailing lists" or "HOT Leads" or "Red Hot Mailing Lists" or "The Best Mailing Lists." Etc.

Trust me. I've tested lists that I bought out of home business magazines and they've always been a big disappointment. The response from these mailing lists is just plain terrible and a complete waste of time and money. Now I know what you're saying. "Well then where should I purchase my mailing lists if I decide I'd like to use direct mail to advertise?"

The best lists come from "Real Companies" or "Real People" who are currently marketing their own products or services. These people never advertise their lists for sale in a magazine. Usually you will need to go to them and ask them if they will sell their list.

Sometimes these companies or individuals will rent or sell a portion of their list. Why not? After they're done with a list, it's just pure profit for them to sell it to you. And you can get some terrific response from a list like this. The main reason why the mailing lists you'll find in business magazines don't work is because they're sold by list brokers. And list brokers do nothing more than sell copies of the same lists all day long. That means if you buy a list from one of these list brokers from a magazine, hundreds of other marketers have also purchased the exact same list. And by the time hundreds of marketers all have the same list, that list becomes garbage. That's why I don't suggest you ever buy a list from anyone who is advertising "Lists For Sale" in magazines or on the internet.

Which brings us to the reason why it's always better to purchase the "In House List" from a company that is currently marketing products and services. And why it's important to never buy from a company that advertises lists for sale.

Companies that are not offering lists for sale are definitely the best do deal with. If you can go directly to certain companies that are just selling products and services and are not in the "LIST" business, you'll be one of the only people that has a copy of their list(or at least a portion of their list.) The rule goes like this: The more marketers that have a list, the less effective that list is. And consequently, the less marketers that have that list, the more responsive that list is going to be for you.

So the main point is to obtain your mailing lists from your own private sources that are not list brokers. Often times when I buy a list from a company, they'll even tell me: "We don't normally sell our mailing list."

Those are the words I love to hear when I'm buying a mailing list. My most responsive mailing lists have come from individuals and companies that were extremely apprehensive about selling me their list.